Service 04
Business Development
Strategic programs that generate qualified leads and accelerate sales cycles.
Compliant prospect discovery, sequenced outbound across email and LinkedIn, and ABM plays for your top target accounts. No spray-and-pray — every send is traceable to a qualified account and a consented contact, and every conversation hands off cleanly to sales.
What’s included
Capabilities, plainly stated.
- ICP-based prospect sourcing
- Multi-channel outbound sequences
- ABM & account-based plays
- Meeting scoring & handoff
- CRM sync with full provenance
Our approach
Four moves, tailored here.
01
Discover
Define the ICP
Tight ICP written down — industry, size, role, trigger. We source a first list of 500–1000 accounts that fit.
02
Strategize
Design the sequence
Value-led messaging, 4–6 step sequences across email + LinkedIn, offer calibrated to the ICP's real problem.
03
Execute
Run sends, score replies
Daily sending within deliverability safe zones, reply-scoring by intent, meetings booked directly to your sales team's calendar.
04
Optimize
Iterate on the offer
Open / reply / meeting rates drive offer iteration weekly. New account cohorts enter the program each month.
Deliverables
What you actually get.
Concrete artifacts, wired into your CRM and docs. Yours to keep when the engagement ends.
- 01ICP + account list (500+ accounts)
- 02Prospect database with source provenance
- 03Multi-channel sequence library
- 04ABM plays for top 20 accounts
- 05Reply triage + meeting handoff
- 06Weekly pipeline report
FAQ
The things you’d ask on a call.
- Is cold outreach still effective in 2026?
- Yes, when done with tight ICP discipline, compliant sending, and a real offer. Spam volumes have made inbox quality worse, but a well-researched, consented, personalized program still opens doors — and stays clean with the inbox providers.
- Do you send from our domain or yours?
- From dedicated subdomains of yours (e.g. `go.yourcompany.com`), warmed up over 30 days, with their own DKIM so outbound reputation stays isolated from your transactional mail. You own the subdomain; we operate it.
- How do you handle CASL / GDPR?
- Canadian prospects are blocked by default unless there's documented express or implied consent. EU prospects are handled under legitimate-interest with a clear unsubscribe path and data-minimization. Every send has full audit trail.
Your turn
Ready to ship pipeline?
A 30-minute strategy call. We'll map two automations we can ship for you in the first 30 days — no obligation, no deck.
Or email us — we actually read those.