Service 01
Performance Marketing
Data-driven campaigns that attract, engage, and convert qualified leads.
Google, Meta, LinkedIn — budgets allocated where pipeline actually appears, with conversion tracking that survives a CFO question. We build the measurement first, then spend against it. Every dollar is tied to a sales-stage movement, not a vanity metric.
What’s included
Capabilities, plainly stated.
- Google Ads (Search, PMax, Demand Gen)
- Meta & LinkedIn paid social
- Conversion API & server-side tracking
- Multi-touch attribution
- Landing-page + offer optimization
Our approach
Four moves, tailored here.
01
Discover
Audit the funnel
We map your existing paid spend, tracking stack, and attribution gaps. No new spend until the measurement holds up.
02
Strategize
Pick the bets
We choose 2–3 channels with the strongest fit for your ICP, write the offers, and set per-stage targets.
03
Execute
Ship campaigns + tracking
Server-side conversion API, UTM hygiene, A/B tests on creative and landing pages, weekly spend review.
04
Optimize
Reallocate weekly
Budget moves to whatever channel is actually producing sourced pipeline. Losers get cut within 14 days.
Deliverables
What you actually get.
Concrete artifacts, wired into your CRM and docs. Yours to keep when the engagement ends.
- 01Channel strategy doc + spend plan
- 02Tracking audit + CAPI implementation
- 03Campaigns live across Google, Meta, LinkedIn
- 04Landing-page + offer variants (A/B)
- 05Automated weekly ROAS report (email + Slack)
- 06Monthly performance review deck
FAQ
The things you’d ask on a call.
- Do you need access to our ad accounts?
- Yes — we request user-level access (not ownership transfer) to Google Ads, Meta Business Manager, LinkedIn Campaign Manager, and your CRM. We never take ownership of accounts; you keep full admin rights.
- What ad spend is this appropriate for?
- Best fit for monthly paid media budgets above $20K. Below that, our fees consume too much of your spend and you'll see stronger ROI running paid in-house with our consulting support.
- How long before we see pipeline movement?
- Tracking work takes 2–3 weeks. First campaigns go live in weeks 3–4. Pipeline signal lands by week 6–8, with CFO-grade attribution by day 45.
Your turn
Ready to ship pipeline?
A 30-minute strategy call. We'll map two automations we can ship for you in the first 30 days — no obligation, no deck.
Or email us — we actually read those.