Service 02
Market Intelligence
Intelligence-backed strategy that positions you ahead of competitors.
Ongoing research into buyer behavior, category shifts, and competitor moves — translated into decisions your team can act on this week, not findings that sit in a deck. We operate like a fractional intelligence arm for your go-to-market leadership.
What’s included
Capabilities, plainly stated.
- Competitive positioning analysis
- Buyer research & ICP validation
- Win-loss interviews
- Category-defining messaging
- Quarterly intelligence briefs
Our approach
Four moves, tailored here.
01
Discover
Listen widely
Interviews with current customers, recently closed deals, and lost-deal contacts. Review of analyst reports, review sites, and competitor marketing.
02
Strategize
Synthesize signal
Emerging themes, category shifts, and positioning gaps written as ≤2-page briefs a busy exec can read in 5 minutes.
03
Execute
Reposition messaging
Updated homepage + sales-collateral copy grounded in buyer language. Sales battle cards for the top 3 competitors.
04
Optimize
Monitor quarterly
New intelligence brief every quarter. Competitive alerts via Slack on major moves. Messaging updated as the market shifts.
Deliverables
What you actually get.
Concrete artifacts, wired into your CRM and docs. Yours to keep when the engagement ends.
- 01Competitor teardown decks (top 3)
- 02Buyer / win-loss interview synthesis
- 03Category positioning brief
- 04Updated messaging framework
- 05Sales battle cards
- 06Quarterly intelligence brief
FAQ
The things you’d ask on a call.
- Is this a one-off project or ongoing?
- Both models exist. Initial engagement is a 6–8 week intelligence sprint. Most clients continue with quarterly retainer for ongoing monitoring and messaging refresh.
- Will you talk to our customers directly?
- Yes — we run 8–15 interviews per engagement, always with explicit customer consent, recorded with permission, and synthesized anonymously in briefs unless a customer opts in to be named.
- How is this different from a research agency?
- Research agencies deliver reports. We deliver positioning, battle cards, and updated sales copy your team uses this quarter. The research is a means; operational output is the deliverable.
Your turn
Ready to ship pipeline?
A 30-minute strategy call. We'll map two automations we can ship for you in the first 30 days — no obligation, no deck.
Or email us — we actually read those.